A Web Design Process Series: The Kick Off, Discovery & Audit Phase
Welcome to our Web Design Process Series! In this series, I will be taking you through the steps of creating a website that accurately reflects your business and is tailored to your specific needs. This first blog will cover the kick off, discovery and audit phase, which is a crucial step in creating a website that captures the essence of your business, objectives, values and call to action. So, let’s dive in!
The first step in the web design process is called kick off, discovery and audit. This phase is crucial in creating a website that captures the essence of the client’s business, objectives, values and call to action. The main purpose of this stage is to introduce the client to the team and to have a discovery meeting where the team can find out as much information about the client’s business as possible.
During the discovery meeting, the team will ask questions to understand the client’s brand, target audience, and their goals for the website. This information is essential to create a website that is tailored to the client’s specific needs. After the discovery meeting, the team will begin researching the client’s target audience to understand the best way to communicate with them while staying in line with the brand voice.
In addition to the discovery meeting and research, the team will also run a full audit of the client’s current website. This audit is done to identify areas of strength, weakness, key functionalities, bugs, and other areas that can be improved. The audit will provide insights on what is currently working and what needs to be improved or removed on the new website.
In conclusion, the kick off, discovery and audit phase is an important step in the web design process. It sets the foundation for creating a website that accurately reflects the client’s business and is tailored to their specific needs. By taking the time to understand the client’s brand, target audience, and goals, the team can create a website that is not only visually appealing but also effective in driving traffic and conversions.